Overview

Marketing Officer Job Description: Full Explain

Position: Marketing Officer
Location: Shuwaikh, Al Asimah, Kuwait
Job Type: Full-time, On-site

Company Overview:

Mutawa AlKazi is a distinguished name in the local automotive industry, with a strong legacy dating back to 1958. With over 65 years of dedicated service, the company has established itself as a leader in meeting the diverse automotive needs of the Kuwaiti market. Located in Shuwaikh, Mutawa AlKazi has consistently delivered quality service and products to its clients, maintaining a reputable position in the industry.

Job Summary:

The Marketing Officer will play a pivotal role in shaping and executing the marketing strategy for Mutawa AlKazi & Subsidiaries. As a key part of the team, this individual will be responsible for conducting comprehensive market research, planning and implementing marketing campaigns, managing the company’s online presence, and contributing to overall sales growth.

This position requires a proactive and creative individual who can successfully manage multiple aspects of marketing, from social media engagement to content creation and marketing analytics. Experience in the automotive industry will be an asset, but a strong marketing background is essential.

Key Responsibilities Of Marketing Officer:

Market Research:

  • Conduct thorough research to understand market trends, customer preferences, and competitor strategies.
  • Analyze data to provide actionable insights for marketing and business development initiatives.
  • Identify target markets and customer segments for new and existing products.

Marketing Strategy Development:

  • Design and implement effective marketing strategies to promote Mutawa AlKazi’s products and services.
  • Develop promotional campaigns for specific automotive brands and services offered by the company.
  • Collaborate with the sales and product teams to align marketing efforts with overall business objectives.

Brand and Communication Management:

  • Manage the company’s brand identity, ensuring consistency across all platforms.
  • Create compelling marketing messages for both digital and traditional media channels.
  • Act as the primary point of contact for external communication efforts, including public relations and partnerships.

Social Media Marketing:

  • Oversee and manage all social media channels (e.g., Instagram, Facebook, LinkedIn) for Mutawa AlKazi.
  • Plan and execute engaging social media campaigns to increase brand visibility and customer engagement.
  • Monitor and analyze the effectiveness of social media campaigns and adjust strategies as needed.

Sales Support:

  • Collaborate with the sales team to develop promotional materials and sales collateral.
  • Contribute to sales efforts by supporting lead generation and customer acquisition through targeted marketing activities.
  • Participate in trade shows, events, and customer-facing initiatives to promote the company’s services.

Reporting & Analytics:

  • Track and report on key performance indicators (KPIs) for all marketing activities, including campaign performance and ROI.
  • Use data-driven insights to continuously optimize marketing strategies and campaigns.

Qualifications:

  • Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Experience: Proven experience in marketing, preferably within the automotive industry (though not mandatory).
  • Skills:
    1. Market Research: Ability to gather and interpret data, understand market trends, and generate insights.
    2. Marketing Strategy: Proficiency in planning and executing marketing strategies tailored to business goals.
    3. Communication: Strong written and verbal communication skills, with the ability to craft compelling marketing messages.
    4. Social Media Marketing: Hands-on experience with managing social media platforms and developing campaigns.
    5. Organizational Skills: Ability to prioritize tasks, manage multiple projects, and meet deadlines.
    6. Creative Thinking: A creative mindset with the ability to generate innovative ideas for marketing campaigns.

Benefits:

  • Competitive Salary: Mutawa AlKazi offers a salary package that is in line with industry standards and commensurate with experience.
  • Professional Growth: Opportunity to work in a well-established company with over 65 years of expertise in the automotive industry.
  • Health Benefits: Comprehensive health insurance for employees.
  • Employee Discounts: Discounts on automotive services and products for staff members.
  • Career Development: Potential for career growth and further development within the marketing team.
  • Team Environment: Collaborative and supportive work culture, with a focus on employee well-being.

Why Join Mutawa AlKazi?

At Mutawa AlKazi, you will become part of a company with deep-rooted values and a clear vision for the future. We offer a dynamic working environment where your contributions will directly impact the company’s growth. Whether you are an experienced marketing professional or looking to further develop your skills, Mutawa AlKazi provides the tools and opportunities to help you succeed in your career.

By joining our team, you will play a crucial role in helping us drive innovation and maintain our reputation as a leader in the Kuwaiti automotive industry.